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Church & Dwight-owned brand adds keratin to the haircare blend.
June 30, 2021
By: Christine Esposito
Editor-in-Chief
Batiste has rolled out an upgraded formula that provides longer-lasting fragrance. The brand, which is owned by Church & Dwight, has also added keratin to the spray to support hair health. “As we continue to evolve the Batiste brand to meet consumers' in-between wash needs, we've upgraded our 20 product offerings to longer-lasting fragrances just in time for the long days of summer,” said Stacey Ramstedt, VP of marketing for Batiste. “As a hair care staple f...
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